Effectively disseminating and communicating the results of an EU funded project is of high interest to the European Union. This research proposed a new approach by introducing an Integrated Omnichannel Dissemination and Communication (IODC) Framework.
Abstract: In an ever-changing environment, technological progress is at the frontline. Through European-funded projects, research is conducted in various fields, aiming to tackle Europe’s biggest challenges in various sectors. In the course of materializing these new advancements, exploitable outcomes are designed and developed that, in turn, need to be optimally introduced to the market. In order for that to happen, the first thing needed is to make the developments widely known so that they start the journey of diffusion toward adoption, for which Dissemination and Communication is key. However, Dissemination and Communication actions are quite often underperforming. This research proposes a new approach to Dissemination and Communication actions by introducing an Integrated Omnichannel Dissemination and Communication (IODC) Framework relying upon Integrated Communications, capitalizing on and Omnichannel approach to optimally address all potentially interested stakeholders (through the Quintuple helix) that can help European Funded projects’ partners effectively structure their Dissemination and Communication strategy and actions.
Citation: Koukopoulos Anastasios, Lounis Stavros, Farmakis Timoleon, Vrechopoulos Adam, Doukidis Georgios, D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework, ELTRUN – The E-Business Research Center Athens University of Economics and Business, School of Business, Department of Management Science and Technology, 76, Patission Str., 104 34, Athens, Greece